Comments on: Google AdWords Campaign Optimizer http://paulpedersen.com/blog/2007/09/review-google-adwords-campaign-optimizer/?utm_source=rss&utm_medium=rss&utm_campaign=review-google-adwords-campaign-optimizer Search Engine Marketing Professional (SEO, PPC/CPC) Mon, 31 Aug 2009 14:38:43 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Zachary Fox http://paulpedersen.com/blog/2007/09/review-google-adwords-campaign-optimizer/comment-page-1/#comment-4 Zachary Fox Mon, 24 Sep 2007 22:34:51 +0000 http://paulpedersen.com/blog/2007/09/review-google-adwords-campaign-optimizer/#comment-4 I couldn't agree more. All this does is increase Google's revenue. I suppose there is the potential in driving more traffic if you follow these suggestions, however, you still have to convert this (unqualified) traffic. I like how Google says "Refine your keyword matching options" then suggests to add everything as a broad match. Nice. I suppose suggestions like this will keep professionals in business. Not even a suggestion to add campaign negative keywords? I've ran this on a campaign that had been neglected for a while, and it didn't even suggest any negatives. Adding them manually from the Search Query Performance report increased the conversion rate by more than 100%. Surely Google could find negative matches pretty easily. I couldn’t agree more. All this does is increase Google’s revenue. I suppose there is the potential in driving more traffic if you follow these suggestions, however, you still have to convert this (unqualified) traffic.

I like how Google says “Refine your keyword matching options” then suggests to add everything as a broad match. Nice. I suppose suggestions like this will keep professionals in business.

Not even a suggestion to add campaign negative keywords? I’ve ran this on a campaign that had been neglected for a while, and it didn’t even suggest any negatives. Adding them manually from the Search Query Performance report increased the conversion rate by more than 100%. Surely Google could find negative matches pretty easily.

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