Comments on: CTR and Quality Score Decoded http://paulpedersen.com/blog/2008/04/ctr-and-quality-score-decoded/?utm_source=rss&utm_medium=rss&utm_campaign=ctr-and-quality-score-decoded Search Engine Marketing Professional (SEO, PPC/CPC) Mon, 31 Aug 2009 14:38:43 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Google AdWords Quality Score - Paul Pedersen's Blog: Search Engine Marketing and More http://paulpedersen.com/blog/2008/04/ctr-and-quality-score-decoded/comment-page-1/#comment-272 Google AdWords Quality Score - Paul Pedersen's Blog: Search Engine Marketing and More Tue, 21 Oct 2008 07:08:05 +0000 http://paulpedersen.com/blog/2008/04/ctr-and-quality-score-decoded/#comment-272 [...] While I’ve written about decoding Google AdWords Quality Score and CTR in the past, I wanted to point out that Google released their official position in their post the [...] [...] While I’ve written about decoding Google AdWords Quality Score and CTR in the past, I wanted to point out that Google released their official position in their post the [...]

]]> By: PPedersen http://paulpedersen.com/blog/2008/04/ctr-and-quality-score-decoded/comment-page-1/#comment-195 PPedersen Tue, 29 Apr 2008 21:42:19 +0000 http://paulpedersen.com/blog/2008/04/ctr-and-quality-score-decoded/#comment-195 Thanks Tad! I hadn't thought about that, but it makes perfect sense. I'll have to do a little experimenting of my own. Thanks Tad! I hadn’t thought about that, but it makes perfect sense. I’ll have to do a little experimenting of my own.

]]> By: Tad Miller http://paulpedersen.com/blog/2008/04/ctr-and-quality-score-decoded/comment-page-1/#comment-194 Tad Miller Tue, 29 Apr 2008 21:38:50 +0000 http://paulpedersen.com/blog/2008/04/ctr-and-quality-score-decoded/#comment-194 I've done a lot of experimentation with trying to improve Ad Rank and the reality is everything they tell that can improve ad rank short of raising bids and position works for about two weeks and impression shares go back to the way they were before you made those changes. Google reps can not explain how lost impression share due to ad rank works, and they now ignore total impression share date and instead opt for talking about exact match impression share and impression share lost due to budget. I really think the impressions that you lose due to low ad rank for the most part are really bad expanded match impressions and are really impressions that you don't want. I’ve done a lot of experimentation with trying to improve Ad Rank and the reality is everything they tell that can improve ad rank short of raising bids and position works for about two weeks and impression shares go back to the way they were before you made those changes.

Google reps can not explain how lost impression share due to ad rank works, and they now ignore total impression share date and instead opt for talking about exact match impression share and impression share lost due to budget.

I really think the impressions that you lose due to low ad rank for the most part are really bad expanded match impressions and are really impressions that you don’t want.

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