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	<title>Paul Pedersen &#187; SEM</title>
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	<link>http://paulpedersen.com</link>
	<description>Search Engine Marketing Professional (SEO, PPC/CPC)</description>
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		<title>Google Search Result Changes? New Layout Screenshots</title>
		<link>http://paulpedersen.com/blog/2010/03/google-search-result-changes-new-layout-screenshot/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=google-search-result-changes-new-layout-screenshot</link>
		<comments>http://paulpedersen.com/blog/2010/03/google-search-result-changes-new-layout-screenshot/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 19:04:55 +0000</pubDate>
		<dc:creator>Paul Pedersen</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[layout]]></category>
		<category><![CDATA[search result]]></category>

		<guid isPermaLink="false">http://paulpedersen.com/?p=238</guid>
		<description><![CDATA[Google presented me with the following search result layout today.  It's a very clean and attractive design, not to mention extremely functional.  It's clear that Google has FINALLY hired a usability expert.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Repositioning of Google Sponsored Links</title>
		<link>http://paulpedersen.com/blog/2009/08/repositioning-of-google-sponsored-links/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=repositioning-of-google-sponsored-links</link>
		<comments>http://paulpedersen.com/blog/2009/08/repositioning-of-google-sponsored-links/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 17:09:07 +0000</pubDate>
		<dc:creator>Paul Pedersen</dc:creator>
				<category><![CDATA[Pay-Per-Click]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google adwords]]></category>

		<guid isPermaLink="false">http://paulpedersen.com/?p=205</guid>
		<description><![CDATA[Word on the street is that Google has changed the layout of their search results page in order to increase their revenue per search.  The change is a repositioning of their sponsored links—which are purchased through Google AdWords.
I’ve provided before and after shots of the layout changes below:


Before
After


Initial reports from notable people, like Alex [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t Ignore Google AdWords&#8217; Content Network</title>
		<link>http://paulpedersen.com/blog/2009/05/dont-ignore-google-adwords-content-network/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=dont-ignore-google-adwords-content-network</link>
		<comments>http://paulpedersen.com/blog/2009/05/dont-ignore-google-adwords-content-network/#comments</comments>
		<pubDate>Mon, 04 May 2009 18:17:02 +0000</pubDate>
		<dc:creator>Paul Pedersen</dc:creator>
				<category><![CDATA[Pay-Per-Click]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[content network]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google adwords]]></category>

		<guid isPermaLink="false">http://paulpedersen.com/blog/2009/05/dont-ignore-google-adwords-content-network/</guid>
		<description><![CDATA[Many of you may have been like I was &#8230;Ignoring Google AdWords&#8216; Content Network because of low click through rates and low conversions.  The problem with the content network, I eventually discovered, has nothing to do with the quality of the network and everything to do with the way these campaigns need to be setup.  [...]]]></description>
		<wfw:commentRss>http://paulpedersen.com/blog/2009/05/dont-ignore-google-adwords-content-network/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO:  Going from Good to Great!</title>
		<link>http://paulpedersen.com/blog/2009/04/seo-going-from-good-to-great/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=seo-going-from-good-to-great</link>
		<comments>http://paulpedersen.com/blog/2009/04/seo-going-from-good-to-great/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 15:47:48 +0000</pubDate>
		<dc:creator>Paul Pedersen</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[seo factors]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://paulpedersen.com/blog/2009/04/seo-going-from-good-to-great/</guid>
		<description><![CDATA[A heated conversation broke out on Sphinn yesterday that centered on whether you need to know HTML to be good at  SEO.  Frankly, I’m surprised that’s even  a question.  It’s a kin to asking if you  need to understand the human anatomy to be a good doctor.
I’m not trying to be mean [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>&lt;/RockyMountainNews&gt;</title>
		<link>http://paulpedersen.com/blog/2009/02/rockymountainnews/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=rockymountainnews</link>
		<comments>http://paulpedersen.com/blog/2009/02/rockymountainnews/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 22:18:49 +0000</pubDate>
		<dc:creator>Paul Pedersen</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[rocky mountain news]]></category>
		<category><![CDATA[scripps]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://paulpedersen.com/blog/2009/02/rockymountainnews/</guid>
		<description><![CDATA[Today was a sad day for me.  An old friend has died.  Tomorrow, February 27th is the last edition of the Rocky Mountain News.  Denver, as well as the rest of the nation, will not be the better for it.
Working for E W Scripps, the Rocky Mountain News has been a big [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>I&#8217;m a Search Geek!</title>
		<link>http://paulpedersen.com/blog/2009/02/im-a-search-geek/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=im-a-search-geek</link>
		<comments>http://paulpedersen.com/blog/2009/02/im-a-search-geek/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 18:18:36 +0000</pubDate>
		<dc:creator>Paul Pedersen</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search geek]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[smx]]></category>

		<guid isPermaLink="false">http://paulpedersen.com/blog/2009/02/im-a-search-geek/</guid>
		<description><![CDATA[I just got my letter regarding the SMX Biggest Search Geek Contest.
Dear Paul,
Thank you for participating in the SMX Biggest Search Geek  Contest, sponsored by Marin Software. We are pleased to inform you that out of  nearly 1700 entries, you scored in the top 10% &#8211; a truly great achievement!  You  can [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google AdWords Quality Score</title>
		<link>http://paulpedersen.com/blog/2008/10/google-adwords-quality-score/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=google-adwords-quality-score</link>
		<comments>http://paulpedersen.com/blog/2008/10/google-adwords-quality-score/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 07:01:01 +0000</pubDate>
		<dc:creator>Paul Pedersen</dc:creator>
				<category><![CDATA[Pay-Per-Click]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google adwords]]></category>

		<guid isPermaLink="false">http://paulpedersen.com/blog/2008/10/google-adwords-quality-score/</guid>
		<description><![CDATA[While I&#8217;ve written about decoding Google AdWords Quality Score and CTR in the past, I wanted to point out that Google released their official position in their post the other day about quality scores and the ad auction.  Within the post they talk about CTR being a primary indicator of relevance in determining quality score [...]]]></description>
		<wfw:commentRss>http://paulpedersen.com/blog/2008/10/google-adwords-quality-score/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Keyword Organization</title>
		<link>http://paulpedersen.com/blog/2008/10/seo-keyword-organization/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=seo-keyword-organization</link>
		<comments>http://paulpedersen.com/blog/2008/10/seo-keyword-organization/#comments</comments>
		<pubDate>Fri, 17 Oct 2008 12:06:06 +0000</pubDate>
		<dc:creator>Paul Pedersen</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[disney]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://paulpedersen.com/blog/2008/10/seo-keyword-organization/</guid>
		<description><![CDATA[Foundational to good search engine optimization is the  understanding that every search is someone asking a question.  Someone who searches for “George Washington’s  birthday” is asking, “When was George Washington’s birthday?”  Someone who searches for “chicken soup  recipes” is asking, “Where can I find chicken soup recipes?”  Every search is a question, [...]]]></description>
		<wfw:commentRss>http://paulpedersen.com/blog/2008/10/seo-keyword-organization/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Future of SEO is User Experience</title>
		<link>http://paulpedersen.com/blog/2008/10/the-future-of-seo-is-user-experience/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=the-future-of-seo-is-user-experience</link>
		<comments>http://paulpedersen.com/blog/2008/10/the-future-of-seo-is-user-experience/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 16:06:47 +0000</pubDate>
		<dc:creator>Paul Pedersen</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://paulpedersen.com/blog/2008/10/the-future-of-seo-is-user-experience/</guid>
		<description><![CDATA[Last week AdAge reported that Google CEO Eric  Schmidt, while speaking with a group of magazine executives, referred to  the internet as a “cesspool”.  What is  even more noteworthy, to us a search engine optimizers, is his statement that &#8220;We  don&#8217;t actually want you [as SEOers] to be successful [at gaming [...]]]></description>
		<wfw:commentRss>http://paulpedersen.com/blog/2008/10/the-future-of-seo-is-user-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Optimization Specialist Job (Knoxville)</title>
		<link>http://paulpedersen.com/blog/2008/09/search-engine-optimization-specialist-needed/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=search-engine-optimization-specialist-needed</link>
		<comments>http://paulpedersen.com/blog/2008/09/search-engine-optimization-specialist-needed/#comments</comments>
		<pubDate>Fri, 05 Sep 2008 15:02:51 +0000</pubDate>
		<dc:creator>Paul Pedersen</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://paulpedersen.com/blog/2008/09/search-engine-optimization-specialist-needed/</guid>
		<description><![CDATA[UPDATE:  THIS POSITION IS CLOSED

http://jobs.scripps.com/details.html?id=7505
]]></description>
		<wfw:commentRss>http://paulpedersen.com/blog/2008/09/search-engine-optimization-specialist-needed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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