It takes a lot to get me giddy as a little girl.  When my parents gave me a TV for my 12th birthday I said, “Thank you.”.  When they gave me my first starter car I said, “Cool. Thanks.”. My mom asked me if anything ever got me excited.  She clearly didn’t know what a data freak I am.

The SEM community has had a big data hole when Yahoo stopped updating their Keyword Selector Tool.  In grand Yahoo tradition, however, they totally missed the value of supporting, and being a friend to, their customers.  First, they stopped updating their tool.  Then they pulled it behind their PPC wall so only “paying” customers had access to it.”Hey Yahoo! Have you ever hear of a good faith gesture?”Apparently Google has.  They’ve responded by opening up real data to everyone one.  Not only does this befriend the SEM community, but it keeps Google’s brand out in front of their potential customers  …something that Yahoo clearly hasn’t “gotten” yet.But I digress… Read the rest of this entry »

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