On Monday, Google announced that “we’ve greatly improved our ability to index Flash.” Since then I’ve heard and seen a lot of excitement flying around the web via articles, comments, instant messages, and even in my Facebook. At the onset, this “upgrade” sounds great, but let the buyer beware. You may not be getting what you think you are. There are potential positives to come out of Google improving their ability to index Flash. However, there are many unanswered questions that scare me any many of us in the SEO community.
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Posted in Search Engine Optimization, Search Engine Marketing ~ 2 Comments
October 25th, 2007 | 2:34 pm
There has been a lot of news and blog buzz this week about PageRank changes at Google. Everybody’s PageRank bar is a little less green and mass hysteria has ensued. I can’t say I blame anyone for this, as there is a lot of misinformation about PageRank …with the worst offender being Google itself!
If you are that guy who is freaking out, this is really going to surprise you: PageRank is not as important as you think. Here’s why…
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Posted in Search Engine Optimization, Search Engine Marketing ~ 3 Comments
September 21st, 2007 | 10:11 pm
Well… I figured since I’ve been leaching off the knowledge of the search engine marketing community and not contributing, it was about time I gave back. I’ve been involved in search engine marketing in some facet or another for the past 15 years. Over that time I’ve lived through a lot of changes in the techniques that drive traffic and I’ve made my share of mistakes, so I hope there’s a little I can add to help others avoid my pitfalls. More importantly I think there’s a lot of crap out there to be found. Probably as much as 75% of what is out there is just plain bad advice or several year old practices.
For now, the focus of this blog will be geared toward the pay-per-click side of search engine marketing. I just think there is a big gap that needs to be filled in terms of solid resources of information. Read the rest of this entry »
Posted in Search Engine Optimization, Search Engine Marketing, Pay-Per-Click ~ 1 Comment
