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	<title>Paul Pedersen &#187; quality score</title>
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	<description>Search Engine Marketing Professional (SEO, PPC/CPC)</description>
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		<title>CTR and Quality Score Decoded</title>
		<link>http://paulpedersen.com/blog/2008/04/ctr-and-quality-score-decoded/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=ctr-and-quality-score-decoded</link>
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		<pubDate>Tue, 29 Apr 2008 20:10:53 +0000</pubDate>
		<dc:creator>Paul Pedersen</dc:creator>
				<category><![CDATA[Pay-Per-Click]]></category>
		<category><![CDATA[ctr]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[quality score]]></category>

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		<description><![CDATA[The more time I spend in the forums, the more confusion I see about Google AdWords&#8217; Ad Rank (CPC bid × Quality Score).  I&#8217;m going to try to break this down, not by what Google says it is, but what it actually is.
According to Google:
A keyword-targeted ad is ranked on a search result page [...]]]></description>
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