PPC for Disney Vacation Club

The Goal

Disney Vacation Club needed a way to drive targeted consumers, who may be interested in their vacation club program, to their website. Because of this, they needed a marketing program that would eliminate the unwanted waste of traditional marketing programs that reach all types of viewers. They needed a solution that provided targeting based on the users intent.

In addition, the marketing team needed the ability to prove a financial return for their marketing dollars. This meant that they needed to know what was invested and what the return on that investment was. This would give them the ability to judge the success of their marketing and empower them to make more educated decisions in the future.

The Solution

Pay per click marketing, using solutions like Google AdWords and Yahoo Search Marketing, was the obvious solution. With the ability to target based on user intent, geographic location and much more, as well as the ability to track interaction from user search to call center, pay-per-click marketing met all of their goals.

Paul listened to their goals and objectives, discovered what areas they wanted to target, learned what products were most profitable, found where they were lacking attention and built pay-per-click campaigns that provided real solutions for those needs. Over the course of months, Paul continued to meet with the Disney Vacations Club staff, providing information on the health of their campaigns, in order to refine their marketing program and increase ROI (return on investment).

The Results

Immediately, Disney Vacation Club saw a substantial increase in search engine visitors. Not only did the quantity of visitors increase, but the quality increased as well. After only a few months running, Disney Vacation Club was earning a staggering $21 to $29 for every $1 invested.

The program worked so well for Disney Vacation Club that they continue to increase their pay-per-click marketing budget and the number of campaigns in which they invest.

Pay-Per-Click (PPC) Marketing Services

Need help with your search traffic? Contact Paul for a free consultation.